SEO CASE STUDIES
SEO Case Studies & Results
A selection of SEO work across ecommerce growth, site migrations and organic traffic recovery, showing the strategy behind the results, not just the numbers.
01
ECOMMERCE SEO
6K+ Clicks in Six Months
The new site launched at the end of January 2026 after two months of SEO planning and migration preparation. Over the following six months, it generated more than 6,000 clicks from Google Search.
More importantly, around 80% of those clicks came from non-branded queries, showing that the site was gaining visibility beyond people already searching for the brand.
6K+
Organic Clicks
~80%
Non Branded Clicks
6 Months
From Launch
02
B2B SEO
Growing Organic Traffic for a B2B Site
Organic search performance grew steadily between November 2025 and March 2026. Over the five-month period, the site generated 31.8K organic clicks and 4.72M impressions from Google Search.
Growth became more visible from late December onward, with both clicks and impressions moving to a higher level and maintaining stronger organic visibility over the following months.
31.8K
Organic Clicks
4.72M
Impression
5 Months
Organic Growth
03
SEO RECOVERY
Recovering Organic Traffic After a Decline
Organic performance dropped sharply in late February, affecting visibility across the site. Blog content saw the biggest decline, particularly Best and recommendation focused pages that had previously performed well.
After three months of technical cleanup, content improvements and broader site changes, Google Search Console data began showing a clear recovery by mid to late May.
3 Months
Recovery Period
Sitewide
SEO Improvement
May
Recovery Began
HOW I APPROACH SEO
Different Problems Need Different SEO Strategies
A new site, a traffic decline and an established B2B website do not have the same SEO problem. The work starts with understanding what is limiting organic growth, then deciding where SEO can make the biggest difference.
That might mean building the search foundation from scratch, rethinking content and technical signals, or identifying what is holding an existing site back.
Have an SEO Challenge to Solve?
Whether you’re building organic visibility from scratch, trying to grow an established site or dealing with a traffic decline, I can help identify what to prioritise next.
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